He introduced his brand of public meetings by shifting from the traditional style of addressing public meetings to a completely theatrical one. In other words, perception or image started playing an important role in the formation of a political brand, and therefore, the principles of human branding, when applied to political marketing, added to the brand personality of a political entity – Zulfiqar Ali Bhutto (ZAB) is an example. The scenario changed as the quality of honesty and integrity gradually started disappearing from leaders, forcing them to opt for political branding keeping in view the demands of their customers – I mean voters. Those were the good old days when people looked for honesty and integrity in their leaders – and fortunately, they had such leaders. ![]() ![]() People would listen to Quaid-e-Azam even if he spoke in English – a language alien to the masses. There was a time when Quaid-e-Azam Muhammad Ali Jinnah and Liaquat Ali Khan were in a position to lead the nation wearing neatly stitched expensive suits and sherwanis. His distinctiveness was well recognized and duly acknowledged by the customers (voters).īranding of political leaders in Pakistan is a relatively new phenomenon. Owing to his political leaning to the left, he was also called ‘The Red Maulana. He gained nationwide mass popularity among the peasants because he wore Lungi/ Kurta and a special cap – a dress worn by the villagers which helped him to popularise his brand among his target customers (voters). He was popularly known by the honorary title Mozlum Jananeta (Leader of the Oppressed) for his lifelong stance in advocating for the poor. Maulana Abdul Hamid Khan Bhashani was a popular Bengali politician. As a mark of his manifestation of grief for miners killed during satyagraha, Gandhi presented himself, head shaven, dressed only in lungi and kurta. For the first time, he appeared in an Indian dress in public in 1913 at Durban. In his early days, he adopted a standard Western style of dress, which remained his attire throughout his South African stay. To reach the illiterate poor masses, Gandhi branded himself as a ‘half-naked fakir’ because he wanted to convey a message through images more than words - by the way, he was a very bad orator.īritish Anthropologist Emma Tarlo has remarked that the external appearance of a mature Gandhi, so idiosyncratic in the Indian context of the time, was a continuous and deliberate process of self-definition and construction. Following their suggestions, the politicians concentrated on external appearance, of which cloth was an integral part – Gandhi, for instance. Keeping in view the importance and significance of branding and its impact on customers, political leaders also started developing branding strategies with the help of friends in advertising agencies. It also becomes a real differentiator for your business, essential for building brand awareness and recognition within your target market. ![]() A strong brand identity helps your customers to feel connected to the brand and your company’s mission. Brand identity, in fact, reflects the spirit of your company and is expressed and communicated through the visual elements of your brand, like your logo design, colour palette, fonts, and icons.
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